photograph of a golf ball sitting on the green only a few yards from the pin

Building and creating culture-driven content and experiences for 45+ million (and growing) golf enthusiasts

More Americans are playing golf than ever before. They are younger and more diverse... and nearly half of them don't set foot on a golf course.

With interest in the game at an all-time high, there's never been a better opportunity to reimagine golf-driven entertainment.

Ready Golf works with creators, sponsors and distributors to make content and experiences rooted in culture (like technology, travel & adventure, fashion, music, food, mental health and more) for today's new audience.

Leadership

Chief Executive Officer

fred bucher

Fred is the CEO of Ready Golf and has 25+ years experience in media, sports and marketing. Most recently he was CMO of The Weather Group. Previously, he was CMO for the media groups at Time Warner Cable and Charter/Spectrum. During a ten year stint at ESPN, Fred developed numerous highly successful and award-winning sponsorships. He also enjoys writing and is the author of two (damn near) NYT best sellers, All The Lies We Believe and Burning Ambitions.

President

spence kramer

Spence is President of Ready Golf (mostly because Fred said "we can't have two CEOs, dummy"). He has worked on and for the world's most legendary brands in the advertising and marketing industry for more than 30 years, most recently as Founder/CEO of his own agency, TEN6. He has led award-winning campaigns for Nike, Coca-Cola, Virgin America and ESPN (including more than 150 This Is SportsCenter ads), among others. He is currently a 6.8 index but never, ever plays to it.

introducing:

out of bounds
street fest 2025

a one-of-a-kind urban golf street festival bringing the best elements of new golf culture to major cities across the country.

Building and creating culture-driven content and experiences for 45+ million (and growing) golf enthusiasts

Leadership

fred bucher

spence kramer

introducing: out of bounds street fest 2025 ​ a one-of-a-kind urban golf street festival bringing the best elements of new golf culture to major cities across the country.

Previous Experience Includes:

introducing:

out of bounds
street fest 2025

a one-of-a-kind urban golf street festival bringing the best elements of new golf culture to major cities across the country.